Category: Influencer Marketing

How AI is Helping the Sales of Luxury Brands

Posted on November 15, 2018 by Editorial Link

AI has been taking the business world by storm. Businesses are finding plenty of ways to incorporate AI into their efforts to increase sales and are experiencing good results. Even luxury brands that are built around the experience that they provide the customer while shopping are finding success. What is AI? AI stands for Artificial Intelligence. An article […]

Why Your Luxury Brand Needs to Connect with Micro-Influencers

Posted on February 10, 2018 by Editorial Link

For years the focus of luxury brands has been working on finding celebrities that will endorse their products. While there are some obvious advantages in taking this route, it can be a costly form of advertising, but it might not be the most effective option. Social media has brought us another option—the micro-influencer. What is […]